Toys and play are important in a child's world as they support every aspect of child development. Play is the most natural learning environment of a child and is often a voluntary activity in which a child will engage. Toys are "tools" of the game. Dolls have an important place especially in girls' world. They often use dolls to imitate their mothers in their dramatic plays. The games and toys which children prefer differ according to their age and gender. In this study, baby doll preferences of children and their mothers, in their childhood, has been investigated. The answers to these questions were sought: What are the features that girls are looking for in baby dolls? How do they select their dolls? On what aspects are their choices of dolls based? As is known, there are toy dolls with very different characteristics on the market. Looking at literature, there are no studies about baby doll preferences of mothers and their daughters. In this context, the aim of the study is to examine preferences of baby dolls which daughters and mothers preferred, in their childhood. To this aim, questions were asked of seventy mothers, including thirty-five sub-socioeconomic levels and thirty-five upper socioeconomic levels, regarding their and their daughter's baby doll preferences. The data obtained about the type and characteristics of the preferred baby dolls will be evaluated and the results will be interpreted.