The success of a vehicle on the market depends on its price, reliability, and attractiveness; for the latter, innovations are the key elements in the differentiation from competitors. Managing the processes of selecting and integrating innovation projects into vehicle projects is therefore crucial. This article presents a management tool that aims at managing the interplay between innovation projects and vehicle projects. The objectives are to increase and optimize the amount and value of innovation projects integrated into vehicle projects. The tool, called “Profilor,” is based on the concept of intrusiveness, which is presented from a theoretical and empirical point of view.