This paper lies within the integration of an eco-design method adapted to the Innovation structure at a car manufacturer. The environmental constraints in the automotive industry are more and more important (European emission standards for exhaust emissions, European directive on end-of life vehicles…). Eco-design is a new manner to design products related to the concept of sustainable development, which combines economy and ecology and put the environmental criterion alongside the classical criterions of design. The goal of this study is to identify the specifications of a strategy for integrating the dimension “Environment”. This strategy is applied in the innovation process thanks to eco-design tools which are the learning vectors for an organization, and therefore support a learning process. This process is structured with the interactions between the management of firm, the environment department, and the design team. Therefore we first make a synthesis of the different classifications of eco-design tools and use two categories: diagnosis and improvement. Second, as our goal is the integration in the Innovation structure and within a design process, we analyze some design process models and highlight the RID (Research, Innovation structure, Development) concept. Third, the main practices of several car makers are synthetized and a focus on three of them (Volvo, Ford, and Volkswagen) is made; we link their strategies with the concept of RID. Finally in the fourth part, we propose a model of a strategy for integrating eco-design practices based on the three examples and supported by a learning process.